Is your business not attracting enough customers, or attracting the wrong type?
The Empathy Map.... The Empathy map was introduced to me in a session i had with the Women's Business Station. I felt it was an amazing tool in really bringing clarity to working out who your ideal customer is. I worked on this in a consulting session with my client recently, and we really got into the nitty gritty of where my client wanted to head with her business vision. So... what's the benefit of spending time on creating all this information? Example - So you decide to set up a business, (or are already in business) you are trying to sell your product or service, and gain as many customers as possible. So you advertise your business, send out e-mails, network, make phone calls, do social media boosted posts, send out leaflets etc.. you try every possible avenue you can to reach as many potential customers you can.. SO... how many hours are spent trying to reach all of these potential customers, of whom the vast majority don't buy?. The BENEFIT of working on the Emp